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Preparing for a successful sale this Fall


Modern living room at Selene NY condo building in Manhattan

For those of you who have already begun thinking about listing your home this Fall, it’s time to start preparing. New York City’s real estate market is most active in the Spring as we all know, but Fall is a good opportunity to sell for anyone who missed the Spring window. September is the most competitive month of the Fall season as things will tend to slow down moving into the holidays and winter months.


For those who have been following my weekly emails for over a year, you're familiar with my consistent emphasis on sellers preparing to list their homes at least 30-45 days ahead of time. In a perfect world, sellers should allow themselves 60-90 days to adequately prepare their home for sale, depending on the tasks. But the reality is most of us don’t live in a “perfect world” and the 60-90 day window has passed us by considering we’re just a month and a half from September 1.

Yet that shouldn’t be cause for anyone to fret. Sellers who are intent on listing this fall can do so with the right strategy and resources in place. Sellers should start by accounting for the time needed to tend to minor repairs, painting, and other tasks to get their homes show-ready. They should also begin developing a well-thought-out pricing and marketing strategy, which a broker should help lead and/or manage. The goal is to be ready to go to market on Day 1 as buyers begin looking.


Many of you, by now, likely have heard of Brown Harris Stevens’ (BHS) Curate program that allows sellers to defer renovation and staging costs until after the closing. However, you may not be familiar with our impressive and growing list of brand incentives—from furniture and staging services to electronics and home appliances—available to you through BHS.


This includes discounts on high-end appliances such as Wolf, Meile, Viking and many more, and our brand partnerships also extend to moving and storage services.


Whether you have plans to sell your property this fall or in the coming year, let's have a conversation. I am happy to share with you how we can streamline and manage the selling process and minimize costs, wherever possible. I know selling a home in NYC can be daunting if not managed properly, but I'm here to talk with you at your convenience and with no obligations.

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