This Year’s Holiday Greeting with a Unique Backdrop
- Serj Markarian
- Dec 19, 2024
- 1 min read


As December rolls on, I’m thrilled to share my traditional annual greeting from a NYC holiday attraction—now in its seventh consecutive year! While the city offers countless marvels every holiday season, this year I chose to film in front of an attraction that’s both new and truly unique— construction scaffolding. Yes, scaffolding! But not just any scaffolding—this is a 3D-printed masterpiece camouflaged to resemble Louis Vuitton’s iconic trunks, currently covering their flagship store as it undergoes a major expansion at Fifth Avenue and 57th Street.
Traditionally, the Louis Vuitton façade is a spectacle in itself, showcasing seasonal or celebratory designs. This year, however, they’ve taken it to a whole new level. At night, the massive display comes alive with a short holiday-themed projection featuring magical elements, illuminated daily from 5–9 PM through Christmas. If you’re in the area, I highly recommend seeing it in person—it’s stunningly captivating, whether by day or night.
This is just one of many magical experiences to enjoy this month, so be sure to soak up all the holiday spirit the city has to offer. Wishing you a season filled with warmth, health, and countless cherished memories.
Season’s Greetings,



